About Us
Our Mission
Our mission is simple: gently support and inspire individuals on their journey toward self-discovery and mental wellness. Through nurturing content, thoughtful design, and mindful resources, Alongside strives to foster a stronger sense of self, empowering individuals to face mental challenges with compassion, resilience, and optimism.
What We Do
At Alongside Design, we create journaling tools that inspire personal growth, mental clarity, and self-awareness. Our products are designed to support you on your journey toward better mental health, whether you’re navigating stress, building habits, or simply looking for a moment of reflection. With simplicity, function, and design at the heart of everything we create, our journals are practical tools meant to fit easily into your everyday life.
Our Values
Here’s how we aim to show up for you and work toward our goals every day:
Growth: We like to practice what we preach and believe in continual growth for ourselves as well as for you. We encourage and support reflection, evolving, and discovery along the way.
Compassion: Life is full of challenges, and we understand the importance of approaching them with kindness—for yourself and others.
Sustainability: Our products are created mindfully, with care for both the individual and the planet. We believe in leaving a positive footprint, both in people’s lives and in the world.
Mindfulness: We encourage mindfulness in everyday life, helping us stay present, focused, and connected to our well-being.
Honesty: We are committed to transparent communication, sharing both our challenges and successes as we grow alongside you.
Our Commitment to Sustainability
At Alongside, we believe that every small action counts, and we’re committed to doing our part to care for the environment. That’s why we’ve partnered with One Tree Planted—a non-profit organization focused on global reforestation. For every order placed, we make a donation to plant a tree, contributing to the restoration of forests, biodiversity, and sustainable ecosystems worldwide.
Our partnership with One Tree Planted is just the beginning of our sustainability journey. We’re excited to grow this effort and continue finding new ways to reduce our environmental footprint while supporting both mental wellness and a healthier planet.
Meet the Maker
I’m Victoria, the founder and creator of Alongside Design, based in New Zealand. I’m a reader, a hiker, a crafter, a napper, a user experience designer—and an anxious human.
Alongside was born out of a very personal journey. After returning home from a year of travel, sunshine, community, and excitement I found myself in a challenging new chapter—my job contract ended, and with a tough job market and a fast-approaching winter my mental health crashed and I was left feeling stressed, uncertain, and without a purpose. I started doing something I should have done a long time ago; prioritizing my mental health. I started journaling and creating journaling tools for myself as a way to stay motivated and focused on what I could control—my own well-being.
What started as a personal project to support my own mental health has grown into something I hope can help others. My goal is to build Alongside into a brand and community that not only supports mental wellness but also contributes positively to the world. From providing practical tools for self-reflection to embodying sustainability, even though it’s still in its early stages, I’m committed to creating something meaningful.
